Press & Media
Resources for journalists, creators, influencers, and anyone covering Promi.
About Promi
Promi is the first consumer personal finance app built on the architecture financial planners actually use: model the household first from demographic data, then verify with real bank transactions. Every other app in the category starts with your transactions and works backward from them.
That inversion is what makes the rest of the product possible. Peer comparison is accurate on day one because it is derived from cohort data rather than from your spending history. Retirement and FIRE projections exist before you enter anything, because the model already holds the inputs. Promi pairs Plaid-connected accounts with Monte Carlo retirement simulations, five FIRE variants, and real-time investment tracking, in one app. There is an interactive demo that needs no sign-up, a 7-day free trial with no card to start, and Premium plans starting at $13.99/month.
Promi is a small, independent, founder-led company: no venture capital, no ads, no affiliate kickbacks, and no selling user data. It launched on the US App Store and the web in June 2026.
Key facts
What makes Promi different
- Predictive-first architecture. Promi models what a household should look like from Census, BLS, and IRS data before it sees a single transaction, then uses real bank data to verify and refine that model. Every other consumer app in the category runs the other direction.
- Advisor-grade math on live bank data. Plaid-connected accounts feeding 1,000-run Monte Carlo retirement simulations, five FIRE variants with live progress tracking, and backtests against real market periods. The closest comparable tools are sold to financial advisors and require manual data entry.
- Peer comparison that works on day one. Benchmarks are modeled from public data sources including the Federal Reserve Survey of Consumer Finances and the US Census Bureau, so they are meaningful before any spending history exists.
- No conflicts of interest. Subscription-funded. No ads, no affiliate kickbacks, no lead-gen for credit cards, and no assets-under-management upsell. Promi never recommends what to do with your money.
Product
- iOS app (US App Store) + web application; Android in closed testing
- 12,000+ supported financial institutions via Plaid
- 7-day free trial, no card needed, then Premium ($13.99/mo or $139.99/yr)
- Interactive demo (no sign-up required)
Security
- Read-only access; Promi never moves money
- AES-256 encryption at rest and in transit
- Hosted on SOC 2 Type II certified infrastructure (Supabase on AWS)
- No ads, no data selling, privacy-first
Brand assets
Please use these guidelines when featuring Promi in your publication.
Primary wordmark for dark backgrounds
Primary wordmark for light backgrounds
Usage guidelines: Always write "Promi" with a capital P, as one word, with no space before the pill. Do not recolor the pill, redraw the mark in another typeface, or change its proportions. For high-resolution logos or additional formats, contact us at the email below.
Media contact
For press inquiries, interviews, review access, or partnership questions from creators, please reach out:
press@promifinance.comWe typically respond within 24 hours.